Post by account_disabled on Jan 9, 2024 4:37:30 GMT
Christmas is getting closer and with it companies like Suchard take center stage. The Christmas campaign of the traditional nougat brand is titled "The most important gifts" and is signed by Daniel Sánchez Arévalo . This year and with the help of the renowned film director, Suchard launches three spots and a 4-minute short film called "From: To:" . Suchard's campaign travels through three stories of a family during the Christmas celebration and features actors of the stature of Marisol Rolandi and Carlos Olalla . «It shows us moments of authentic connection, like that hug you've been waiting to give for so long, that memory you want to share or those words you've never said before. That is what truly matters and what at Suchard we have wanted to share with all our consumers. In short, a campaign that reminds us what the most important gifts are and that invites us to continue sharing moments with our loved ones ," says Gabriela Alonso Smith, Brand Manager of Suchard . For his part, Daniel Sánchez Arévalo points out that "recording this campaign for Suchard has been a very nice challenge, since, starting from three beautiful, tender and endearing stories, I had to weave a family framework, interconnecting them so that they constitute a whole.
Furthermore, it was very important to convey the emotion of a day as special and familiar as Christmas night , in which many small stories take place within each family that allow us Email Data to share moments of authentic connection. The development of this Christmas campaign has not been without challenges due, on the one hand, to the complexity of capturing that authentic connection that occurs between families, and, on the other, to the difficulty added by social distancing measures. and security necessary to prevent infections, such as disinfection tasks, PCR tests, etc. For the filming, Suchard has had a secondary or backup professional for each profile, both in direction and in the artistic team . On the other hand, since it was a shoot with minors, prevention measures led to working on the shots in "layers", that is, first recording the images individually and then merging them in post-production. If you do not see the embedded video correctly, click here . The campaign coincides with the brand's 60th anniversary and, in addition to the spots, it has created 12 personalized wrappers aimed at our loved ones and has launched a new edition of its exclusive vintage cans.
On the other hand, Suchard will once again bet on the launch of Suchard Oreo Blanco , a combination between two great brands that last year promoted the white portfolio and which is a guarantee of success. "The most important gifts" starts with the month of November and the 30″ and 20″ spots with the three stories will be present on television for 8 weeks . The short is available on Suchard's digital channels and on its website . Data sheet: Ogilvy Agency Advertiser Suchard Food Sector Nougat Campaign The most important gifts Brand contact Adolfo Torres, Gabriela Alonso, Claudia Masegosa, Claudia Fábregas Executive Creative Director Jesús Rasines Creative Directors José Izaguirre, Félix Carral Creative Supervisor and Art Director Miriam Malta Editor Olimpia Muñoz Creative Team Social Alexandra Vicedo, Patricia del Campo Managing Director&Client Business Partner: María Herranz Account and social team Irene Díaz, María Segura, Marta Perez and Pilar Orellana Strategy team Ana Fernández, Blanca Martin. Head of Audiovisual Production Aarón Lago Audiovisual Producer Sara Suárez Producer Bijoux Director and producer Daniel Sánchez Arévalo Executive Producer Maripaz Lara, Guillermo Arce, Sara Hernández Producer Rosa Moro Post-production director Esther Cardenal DOP Juana Jimenez Editor Miguel Sanz Esteso Música La Nevera Post-production We Work Telecine El Colorado Media Agency: Carat Pieces TV 3x 30” and 3x 20” Digital and RRSS 4.23”, 20” and 6” Release Date November 2, 2020 Target National.
Furthermore, it was very important to convey the emotion of a day as special and familiar as Christmas night , in which many small stories take place within each family that allow us Email Data to share moments of authentic connection. The development of this Christmas campaign has not been without challenges due, on the one hand, to the complexity of capturing that authentic connection that occurs between families, and, on the other, to the difficulty added by social distancing measures. and security necessary to prevent infections, such as disinfection tasks, PCR tests, etc. For the filming, Suchard has had a secondary or backup professional for each profile, both in direction and in the artistic team . On the other hand, since it was a shoot with minors, prevention measures led to working on the shots in "layers", that is, first recording the images individually and then merging them in post-production. If you do not see the embedded video correctly, click here . The campaign coincides with the brand's 60th anniversary and, in addition to the spots, it has created 12 personalized wrappers aimed at our loved ones and has launched a new edition of its exclusive vintage cans.
On the other hand, Suchard will once again bet on the launch of Suchard Oreo Blanco , a combination between two great brands that last year promoted the white portfolio and which is a guarantee of success. "The most important gifts" starts with the month of November and the 30″ and 20″ spots with the three stories will be present on television for 8 weeks . The short is available on Suchard's digital channels and on its website . Data sheet: Ogilvy Agency Advertiser Suchard Food Sector Nougat Campaign The most important gifts Brand contact Adolfo Torres, Gabriela Alonso, Claudia Masegosa, Claudia Fábregas Executive Creative Director Jesús Rasines Creative Directors José Izaguirre, Félix Carral Creative Supervisor and Art Director Miriam Malta Editor Olimpia Muñoz Creative Team Social Alexandra Vicedo, Patricia del Campo Managing Director&Client Business Partner: María Herranz Account and social team Irene Díaz, María Segura, Marta Perez and Pilar Orellana Strategy team Ana Fernández, Blanca Martin. Head of Audiovisual Production Aarón Lago Audiovisual Producer Sara Suárez Producer Bijoux Director and producer Daniel Sánchez Arévalo Executive Producer Maripaz Lara, Guillermo Arce, Sara Hernández Producer Rosa Moro Post-production director Esther Cardenal DOP Juana Jimenez Editor Miguel Sanz Esteso Música La Nevera Post-production We Work Telecine El Colorado Media Agency: Carat Pieces TV 3x 30” and 3x 20” Digital and RRSS 4.23”, 20” and 6” Release Date November 2, 2020 Target National.