Post by account_disabled on Feb 14, 2024 11:18:11 GMT
Amessages in response to email subscriber activity. While both focus on targeting subscribers with the right message in realtime their approaches are different. BC focuses heavily on personalization. BB on the other hand is less about personalization and more about education. BB marketing automation nudges leads towards conversion by nurturing them with helpful educational content. ways to use BB marketing automation for highimpact results . Lead nurturing Lead nurturing refers to using automated email marketing to inform and nurture leads. Guiding leads through the acquisition cycle is the most common use case for BB marketing automation.
This tactic works particularly well in the BB industry where leads Mali Email List require a large amount of trust and education before making a purchase. Once a lead signs up to your list follow up with targeted content until the lead is warm enough to be passed off to the sales team. Lead nurturing does two things . It tracks leads as they move along the buyers journey and . lets you adjust your digital marketing tactics and messaging according to the different steps. The best marketing automation workflows to build BB relationships include Welcome email sequences to introduce new subscribers to your brandproduct.
Email marketing sequences following gated content i.e. free downloadables or webinar signups Ifthenelse sequences depending on specific lead activity page visits email opens and clicks etc. How to set up a lead nurturing workflow Start your lead nurturing workflow at the earliest possible point in the sales funnel. newsletter or requests a product demo. Once the lead enters the workflow tailor your communications according to their area of interest and follow up at regular intervals so they dont forget about you. For example depending on the landing pages visited you can send an automated email campaign with related content. Check out these BB lead nurturing examples for inspiration. . Lead scoring Just as BB leads need to be nurtured they also need to be qualified.
This tactic works particularly well in the BB industry where leads Mali Email List require a large amount of trust and education before making a purchase. Once a lead signs up to your list follow up with targeted content until the lead is warm enough to be passed off to the sales team. Lead nurturing does two things . It tracks leads as they move along the buyers journey and . lets you adjust your digital marketing tactics and messaging according to the different steps. The best marketing automation workflows to build BB relationships include Welcome email sequences to introduce new subscribers to your brandproduct.
Email marketing sequences following gated content i.e. free downloadables or webinar signups Ifthenelse sequences depending on specific lead activity page visits email opens and clicks etc. How to set up a lead nurturing workflow Start your lead nurturing workflow at the earliest possible point in the sales funnel. newsletter or requests a product demo. Once the lead enters the workflow tailor your communications according to their area of interest and follow up at regular intervals so they dont forget about you. For example depending on the landing pages visited you can send an automated email campaign with related content. Check out these BB lead nurturing examples for inspiration. . Lead scoring Just as BB leads need to be nurtured they also need to be qualified.