Post by account_disabled on Feb 14, 2024 11:18:42 GMT
Aengagement and other shared characteristics. Why do this Because email list segmentation leads to more relevant messaging and higher engagement. Automating list management is a huge timesaver for any business. Set up is easy if your automation tool like Brevo offers dynamic segmentation. Create automation workflows that move contacts to specific lists depending on web pages visited email engagement etc. A marketing automation platform should either have its own CRM component or integrate with your existing CRM. Use automation to keep this database up to date by automatically assigning attributes to individual customer profiles. . Page tracking Page tracking here refers to using website behavior to trigger automated BB campaigns.
Website behavior means visiting specific landing pages andor clicking a Belgium Email List particular link. Basically whatever a lead gets up to on your website. Its a prime opportunity to follow up directly with more information be it related to pricing or a certain product. Now you might be wondering how would I know when a lead is browsing the website Good question To put it simply youd first have to install a tracking code like the Brevo Tracker on your website. Thisll identify whenever a subscriber opens an email or clicks a link on your website. All you need to do is insert a.
Javascript snippet into your website header as you would for Google Analytics. Full instructions available here. Keep in mind that the Brevo Tracker only functions with identified visitors i.e. those who have already signed up to your email list Read more How to Make BB Email Marketing Work for You BB marketing automation best practices Quick tips to keep you on track for best results. Know the different steps in your sales cycle and map out the lead journey before configuring automation workflows. Cover all the key steps from discovering your brand to converting. . Get the messaging right at each step in the workflow Establish the metrics you want to track and monitor.
Website behavior means visiting specific landing pages andor clicking a Belgium Email List particular link. Basically whatever a lead gets up to on your website. Its a prime opportunity to follow up directly with more information be it related to pricing or a certain product. Now you might be wondering how would I know when a lead is browsing the website Good question To put it simply youd first have to install a tracking code like the Brevo Tracker on your website. Thisll identify whenever a subscriber opens an email or clicks a link on your website. All you need to do is insert a.
Javascript snippet into your website header as you would for Google Analytics. Full instructions available here. Keep in mind that the Brevo Tracker only functions with identified visitors i.e. those who have already signed up to your email list Read more How to Make BB Email Marketing Work for You BB marketing automation best practices Quick tips to keep you on track for best results. Know the different steps in your sales cycle and map out the lead journey before configuring automation workflows. Cover all the key steps from discovering your brand to converting. . Get the messaging right at each step in the workflow Establish the metrics you want to track and monitor.