Post by account_disabled on Mar 10, 2024 6:23:32 GMT
The story has had a long lifespan in the news cycle. After the story broke on September press mentions of Turing Pharmaceuticals increased by over the previous month. During the month after the story first broke turingpharma.com saw a increase in organic traffic. Traffic also spiked in December and February which is when Shkrelis arrest resignation as Turing CEO and congressional hearing were making headlines. Turingpharma.com also saw a significant increase in backlinks after the story broke. Within a month after the story broke the site had a increase in new backlinks.
While Turing Pharmaceuticals gained SEO value and brand recognition Europe Cell Phone Number List from the media frenzy the benefits dont make up for the negative sentiment toward the brand the company posted a . million loss during the third quarter of . What happened A new site announcing a soontobelaunched Yelp for people app caused a huge social media and press backlash. The creepy nature of the app which allowed people to review one another like businesses sparked criticism as well as concerns that it would devolve into a virtual burn book. wppeeple.png The Washington Post broke the story and from there it was picked up by the New York Times BBC Wired and Mashable.
The results Peeple is an exceptional case since the apps site launched right before the brand received the flurry of media coverage. Because of that its possible that forthepeeple.com had not been indexed by Google yet at the time of the press coverage. Unlike the other brands we looked at in this study we dont have traffic and backlink benchmarks to compare from before press attention. But still the Peeple story serves as a cautionary tale for brands hoping to attract attention to a new product with negative press. Peeple received a increase in press mentions during the month after the story broke. But since it was a new site its difficult to accurately gauge how.
While Turing Pharmaceuticals gained SEO value and brand recognition Europe Cell Phone Number List from the media frenzy the benefits dont make up for the negative sentiment toward the brand the company posted a . million loss during the third quarter of . What happened A new site announcing a soontobelaunched Yelp for people app caused a huge social media and press backlash. The creepy nature of the app which allowed people to review one another like businesses sparked criticism as well as concerns that it would devolve into a virtual burn book. wppeeple.png The Washington Post broke the story and from there it was picked up by the New York Times BBC Wired and Mashable.
The results Peeple is an exceptional case since the apps site launched right before the brand received the flurry of media coverage. Because of that its possible that forthepeeple.com had not been indexed by Google yet at the time of the press coverage. Unlike the other brands we looked at in this study we dont have traffic and backlink benchmarks to compare from before press attention. But still the Peeple story serves as a cautionary tale for brands hoping to attract attention to a new product with negative press. Peeple received a increase in press mentions during the month after the story broke. But since it was a new site its difficult to accurately gauge how.